Jordan Shand
Carissa Cui
Sam Lee
Our concept for Iron Curtain was to portray the company as a brand that would sell interior furnishing to schools that were purposely built to reform naughty kids. We thought that buy making the slogan relate to something that is uncomfortable would express our idea well. We also wanted to show that we were a serious company that would sell reliable furniture that can take a lot of wear and tear and I believe we have portrayed this well
